Digital solutions are tools that use technology to streamline processes and open up new avenues for interaction with customers. They can help businesses stay competitive, meet customer needs better, and drive growth. But identifying and choosing the right ones requires careful planning. Here’s a look into some essential aspects to consider when selecting a complicated digital solution for your business.
Many digital solutions are made up of cutting-edge technology and scalable which allows them to expand and change with the business. But this flexibility comes at a cost. It’s not unusual for successful solutions to result in demands for more services, more personalization, and more variability. The challenge for businesses that are digital is to embrace complexity that adds real value without introducing unnecessary complexity.
Complex digital solutions automatize routine tasks. This lets employees spend less time doing administrative tasks and instead focus on more important tasks. They can also enhance the management of data and enable more accurate decision-making due to real-time monitoring of data. These solutions also help to reduce costs and make scaling the company more manageable.
The ability to communicate the importance of these capabilities is a challenge for sales professionals. They must have a strategy that explains how the solutions will deliver tangible benefits to meet specific customer requirements. They must also be able to modify their value offer to meet the changing requirements of their customers. Jeanne Ross is a principal researcher at MIT’s Center for Information Systems Research and co-author of Designed for Digital: How to Plan Your Business for Long-Term Success (The MIT Press, 2019). Follow her on Twitter @mit_cisr.
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